Services and Expertise

Prodata specialises in supplying ICT providers and business users with hard-to-get business intelligence and insight. This can be delivered as a one off stand-alone research project or wrapped into a wider marketing consultancy activity:

  • Customer satisfaction
  • Product & services research
  • Pricing & churn analysis
  • Channel research
  • Procurement research (research potential supplier)
  • Benchmarking research
  • Segmentation & modelling

Key skills include:

  • Research design & management
  • Data processing & analysis
  • Presentation of research findings in an easy-to-consume format
  • Compilation of insight into strategic and actionable recommendations

Research capabilities

Prodata utilizes many research tools to fulfil client needs, and we can advise you on the most efficient and effective approach. We have strong capabilities in all aspects of primary and secondary research including:

  • Focus groups
  • Depth interviews
  • Telephone research
  • Face to face interviews
  • Online panels
  • Secondary desk research
  • Analysis of your existing internal sales, and customer data

Clients work with us either to deliver a research outcome or to utilize research as part of a wider marketing consultancy assignment, such as:

  • Price sensitivity studies
  • Trade-off studies
  • Market measurement studies
  • Product/market launch analysis
  • Market adoption studies
  • Market modelling and forecasting
  • Segmentation analysis
  • Churn analysis
  • Channel management & enhancement