Services Overview

Market Research

Prodata conducts a full range of research projects for clients. We specialise in business research, and we work on national and international projects. Projects range from conducting as few as 20 interviews through to 10,000 interviews. We have a team of interviewers covering projects in the UK, US, Europe and Asia.

The techniques and types of research we conduct include:

Focus groups
Depth interviews
Telephone research
CAPI research
Face to face interviews
Price sensitvity studies
Trade-off studies
Market measurement studies
Benchmarking studies
Market adoption (measuring market interest in a new product or service, and likely adoption)

Click here for information about our clients worldwide.

Market modelling and forecasting

We conduct a range of market size and forecasting projects, and develop mainly excel based models geared to customer's specific requirements.These models typically:

Identify areas of opportunity by measuring the addressable size of the market
Forecast revenues and costs
Calculate and forecast market shares
Inform investment decisions

Product Expertise

EBusiness

EBusiness applications
Content Hosting
Content distribution
E-commerce

Voice Services

Voice networking
Inbound services
Managed services
UK and International

Applications

CRM
Knowledge management
Supply chain management
Outsourcing/ outsourced services

Data Services

Frame Relay
ATM
MPLS
Broadband
Internet services
Internet, Intranets
UK and international

Wireless/Mobile

Wireless Churn Prevention
Wireless VAS Development
Wireless Cost Reduction
Wireless Market Development and Segmentation
Wireless Market Pricing Strategies

Benchmarking

Prodata is regularly involved in benchmarking customer operations against industry standards, and competitors. These are a few examples of the work we have handled:

Benchmarking mobile operators

Ongoing programs involving benchmarking a range of performance parameters (see Maximising Wireless Profit Program)

KPI Operational Benchmarking

Benchmarking five core areas of KPI activity:

Customer Activation and Acquisition Activity
Customer Management Activity
Customer Development and Retention Activity
Network Operations Activity
Corporate Overhead Activity
Customer Service Benchmarking (Europe)

Benchmarking project undertaken on behalf of a major European PTT, with the following objectives:

To determine the methodology used by 10 major telcos and mobile phone suppliers in the UK to measure Customer Service performance and customer satisfaction. To investigate on what basis the methodology was selected, and to what extent is the methodology customer driven or created "internally".
To analyse each company and rank them according to "best practices" and "best of breed". Criteria drawn up in partnership with sponsoring operator to rate each company and practice.

Analysis of differentiation of customer service practices according to customer segmentation.

Network Features & Enhanced Switching Services Benchmarking (US)

Benchmarking project undertaken in the USA, covering leading US carriers.