Prodata has been an established "Tier 1" research provider to major clients in the ICT sector since 1992 and specialises in business2business research. Prodata has extensive international research credentials, and has conducted over 300 custom research assignments for clients in over 40 countries. Clients include telecoms and IT service providers, equipment manufacturers, mobile operators, advertising/PR agencies, and government departments and national regulators.
Prodata has conducted a broad range of global projects across business client sectors, ranging from SMEs to multinational businesses.
Prodata has extensive business expertise in topics ranging from market strategies to product management, market segmentation, channel management, image and reputation management, sales management, and market testing of the extent to which our clients’ solutions meet customer requirements.
Our technology specialists have expertise in researching all aspects of telecommunications and technology topics, including international networking, service pricing, hosted and managed solutions, CRM, mobile, and a wide range of voice and data solutions.
Prodata teams are valued for offering an excellent return on investment on client research, due to our lean operating model, extensive market knowledge and expertise, and global resourcing strategy. This also brings flexibility, and acts as a differentiator from competitors in major research firms.
Prodata’s ability to add insights and recommendations for action from research is well established with our clients, and offers another reason why Prodata are often selected for complex global and local market research projects.