Prodata's work is mainly conducted on behalf of major telecommunications operators, mobile providers and ICT equipment suppliers
We have conducted over 300 research, benchmarking, modelling, analysis & marketing projects since we were formed in 1992
Click on the links below for examples of recent assigments:
Prodata has worked with a number of international telecommunications providers, to segment their customer base by operational issues and needs rather than spend.
One project was worked on in conjunction with Cranfield University. Prodata led the research, cluster analysis, modelling and strategy formulation for the client. The segmentation is now successfully being used by the client and its account management teams to target its customers more effectively with relevant products and services. Prodata won a contract to extend this analysis and modelling to all large accounts in the client's customer base
Our projects enable clients to:-
Prodata has worked at board and team level with a major provider of telecommunications services since 2001 to identify ongoing levels of satisfaction amongst the Indirect Channel authorised partner base.
Our projects have enabled clients to benchmark performance against:-
These projects have involved benchmarking quality of service and price through discussions with customers of data networks and suppliers. Over the years we have acquired extensive experience and knowledge in this product area.
Products include:
These are extracts from comments from our clients in this area:
"Prodata were highly professional throughout duration of project. They showed a high degree of flexibility and were quickly able to assimilate and interpret quite detailed requirements against some of our more complex products & applications. They adopted a collaborative approach throughout, offering their considerable expertise to help us maximise benefit from the exercise."
Case studies and insights which enables our client to re-evaluate both the supply side ie wholesale supplier prices and service levels offered; and what they themselves are offering their customers in terms of price and service packages.
Prodata conducts this research to obtain information on customer requirements relating to service levels in order to make accurate resourcing decisions. There always needs to be a clear steer coming from the external market on what are the key service areas to address? Where should resource be focused in order to obtain the best return on investment? These projects are ultimately all about making the correct investment decisions. Our projects are usually based on a programme of research conducted amongst customers of ISDN and digital private services.
Due to the complexity of the corporate data environment, interviews with Corporates are conducted in-depth and face to face by Prodata Consultants with knowledge of the data marketplace and data technologies. This helps to generate case studies (where customers agreed to be named), and feedback also goes directly back to the relevant Account Managers
The understanding gained from this research feeds into decisions regarding priority areas for customer service improvements, but it also helped our client to meet data buyer's needs more effectively and ensure that internal targets set are in line with what the market expects and requires.
Price sensitivities and trade-offs between quality and price can be examined in detail, and many insights gained into customer buying criteria and decision making trade-offs
Prodata conducts numerous projects within business markets, and are well aware of the contact issues for research within this community. Our project involve interviews amongst customers based in the UK, but also MNC customers with sites worldwide.
One such project was split into two phases. Phase One consisted of a major piece of desk research, which aimed to identify which accounts have international operations and hence are likely to be candidates for purchasing international ICT services. This work also enabled Prodata to analyse all accounts by where they had locations worldwide. The results of this work were pulled into a market model.
Subsequently, a quantitative phase of work was undertaken, and the results of this work were presented in a presentation and report, and in addition, account specific information was added to the database/model. All accounts were segmented and allocated a global ICT and cross border spend figure, either from interviews or based on ratios for sectors which were derived from the interviews.
This work typically feeds into marcoms programmes and international marketing strategy.
Prodata have conducted a large number of international projects for telcos and manufacturers. A recent project involved a complex series of interviews across users of testing services within a range of manufacturers and telcos across Europe and the USA.
Prodata are able to draw on telecoms experienced consultants with whom we work across Europe for these types of projects. In this case, well over a hundred senior level interviews were conducted.
The results were used to:
The results were presented to the client's board and the Prodata team was highly praised at the end of the presentation by board members.
Prodata has conducted many projects globally to assess the business case for launching new communications service aimed at airline passengers
Projects Prodata has conducted have adopted a mixed research approach involving desk research, end-user surveys and focus groups across Europe, Middle East, Far East and North America.
Desk research has generated data on the universe of air travelling population, mobile phone users, mobile penetration rates and various basic indicators for the countries surveyed and at regional level. The desk research data was used in combination with the survey results to assess the total market size of the new in-flight telephony service by country, region, "short haul" and "long haul" flights.
The end-user surveys and focus groups results have been used to:
The output of the work undertaken by Prodata have been used to produce detailed business plans aimed at raising funds for the development of the new service and winning the support of potential partners.
Prodata assisted a local operator identifying potential strategic options for the delivery of GSM and GPRS services in a Far East country. The client needed to understand the market potential for cellular services in the short, medium and longer term covering both qualitative and quantitative aspects. The key objectives of the research included:
A major survey based on sophisticated sampling and design methodology was conducted to provide a substantial base of market intelligence to feed into the forecast model, business plans and market strategy formulation. A representative sample of 1000 adults aged 15 to 65 years and 500 businesses were interviewed across different regions.
Prodata also drew from data generated from desk research (e.g. macro economic and demographic data) and data from other countries for benchmarking analysis in terms of service adoption rates, customer loyalty and ARPU levels.
On the basis of data generated from the survey, the client had the means of identifying market segments which are likely to generate high ARPUs across the regions where services would be rolled out.
The survey played a key role in feeding statistically robust data into a 5-year demand based forecast model. The key elements of the model included:
The forecast model provided the client with a market intelligent tool which could be used to drive market targeting strategies and media campaigns. The output of the research was also used by the client as a support tool with financial institutions to raise the funds required for the roll out of services.
To provide the Client with a fully populated mobile business value model, determining the incremental ROI associated with the deployment of smartphone and Pocket PC 2002 devices and associated applications. The tool is to be used to support business development activity among mobile operator client base worldwide.
The project required a combination of international end user research among early adopters of client products. ARPU impacts were determined by reference to customer survey feedback and mobile operator billing system records. Model population of the base case (before incremental cost/revenue assessment) drew extensively from Prodata's mobile operator performance indicator benchmark database.
The model is now used to identify the incremental impacts on ARPU, Churn, Cost of Acquisition, Cost of Retention, Customer lifetime value etc. Prodata research used in the generation of associated White Papers coinciding with major industry events in Europe (3G Congress in Cannes) and the USA (CTIA in New Orleans).
The Client requested research into the potential demand among wireless operators for their 3G billing and event-mediation solution. The client wanted to determine how receptive wireless operators would be to the different functionality offered by their solution.
The project identified the capabilities of operators' existing billing solutions; roadmaps for operator services and their billing; establishing the willingness of operators to work with new entrants; pricing and budgetary considerations; extrapolation of the size of the market opportunity for the Client's solution; and understanding how to position the Client's solution.
Interviews were conducted with individuals responsible for WAP/2.5G & 3G strategy & billing managers across nine wireless operators, selected from Prodata's extensive list of industry contacts. The Client learned that many operators had not chosen a preferred partner for their event-based billing solutions. A significant market opportunity existed for the Client, and clear recommendations were provided regarding a suitable market entry strategy.